In addition to manufactured solutions, The Atlantic Group also develops custom solutions for clients. The Pernod Ricard project story below is an example of one of our many custom projects.
Pernod Ricard & The Atlantic Group's Collaborative Conference Room Redesign.
When Pernod Ricard set out to redesign their conference rooms, they invited their brands to participate in the process. They asked each brand – Jameson, Absolut, Chivas Regal, Malibu, Kahlua, Glen Livet and Perrier Jouet – to come up with design ideas for their rooms.
The design concepts they came back with ranged from complex to “Wow.” There were a ton of great ideas. The challenge: how do we take these ideas and design a fully functional conference room? The technology needs were extensive and needed to be accommodated with the new design.
Pernod Ricard and The Atlantic Group teamed up with Woodtech, a wood manufacturer that operates like millwork shop. The owner and president came to New York from California for a brainstorming session to develop a design for each room that would meet the requirements for the IT team the brand team. The brainstorming team included The Atlantic Group's project manager, the manufacturer’s representative, the customer and the designer.
"Everyone had great ideas and input for implementing the designs. We used all different materials including wood, copper, Staron, reclaimed wood, surfboards, etched and embossed glass and tile. We were able to do it with all one manufacturer. The project was a huge success!"